Nora Martinez’s HUM210 Blog

I found a phrase while searching for big budget movies that I feel really sums up the movie industry does every time they put another movie out. It is not an easy thing to judge how much money to put into a film. With ever more critical and demanding audiences who‘s taste changes as frequently as competing film releases.
 - Hollywood will start placing a series of $100-plus million bets this Friday, as the summer’s big-budget blockbusters begin their assault on the nation’s multiplexes.  
Chris Isidore, Blockbuster fight for box office , 2004 money.cnn.com http://money.cnn.com/2004/05/04/news/fortune500/summer_movies/index.htm